Designing for the everyday people who want to make a difference.
More than just designers.
We are -
Bridging the gap between art, design and engineering. Pursuing design with intent. Looking at the bigger picture, by considering all of the little things. Injecting a tinge of magic into the things we design and create. To make people fall in love with the experiences that our everyday products bring. That is us.
Design is meant for all.
Quality designer products often comes with extra-inflated prices and that’s why beauty is always seen as extravagant, but that shouldn’t be the case. Daily objects are part of our personal identity, so why should beauty be chucked away? That is why we want to make it easier for you to invest in the beautiful things that last.
When less is more.
It's the removal of inessentials that make a product great. Designs are reduced to the main functionality but still leave enough room for imagination. By focusing on doing less and doing it well, instead of doing more and assuming it’s better, we’re less scattered, more deliberate, and more present.
Because we celebrate the little things.
The smallest moments are the best moments. That long coffee date with your best friend, getting under the warm covers on a cold winter night — they all bring feelings of joy, relief and everything in between. Capturing these experiences in our everyday products is what we do, because we do not design just products, we design experiences
Form is underpinned by function.
To us, beauty is not only found in the way something looks, but also in the way it works. Every aesthetic decision should be grounded by purpose, so that we can create products that you use daily; not just to look at.